Ease Of Use, Recyclability Push Growth Of Flexible Plastic And PET Bottles In Western Europe

Ease of Use, Recyclability Push Growth of Flexible Plastic and PET Bottles in Western Europe


In 2018, food packaging accounted for a 55% share of the market in the region, followed by 37% for beverage packaging. Both the food and beverage categories saw the demand for smaller, lighter, and easy to store and handle pack sizes.

In Western-Europe, ready-to-drink tea is expected to have a 6.3% absolute volume growth through 2023 owing to the variety of flavors and the addition of nutraceutical ingredients, according to “Global Packaging Landscape: Growth, Trends & Innovations,” a new report compiled by Euromonitor International for PMMI Business Intelligence.


Other areas of growth include salty snacks. Though potato chips continue to hold a large share of this category, there is also a greater interest in rice and vegetable-based snacks due to their gluten-free features and perceived health benefits. Flexible packaging dominates the salty snack market, but a small base of folding cartons is expected to show the highest growth due to its appeal among the young population.


PET bottles dominated the bottled water category in Western Europe, with a growth of 3.8% from 2013 to 2018. The category has seen rising investments in recycled plastic bottles, which can be attributed to large manufacturers such as Coca-Cola and PepsiCo committing to educate consumers to recycle and encouraging deposit return systems to reduce the environmental impact of their products.


Metal beverage cans became a more acceptable packaging format in alcoholic drinks, shaking off a previously held perception of being low-end. Moreover, the recyclability of these cans and their easier transportation due to lighter weight when compared to glass is expected to spur the growth of the category from 2018 to 2023.